Amazon Prime raked in 4M trials in one holiday week

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The company also sold twice as many Amazon Fire TV Sticks as previous year, and almost two and a half times the number of Fire kids edition tablets.

Over 4M people started Prime trials (free or paid) in one week.

Amazon Echo's popularity on Christmas was corroborated by Apple App Store and Google Play, two virtual stores for the iOS and Android mobile operating systems.

This holiday, millions of Prime members voice shopped with Alexa for gifts, Amazon devices and everyday household essentials.

However, the company has never announced how many Prime members it has; as of September 2017, Amazon Prime had about 90 million US members (up 38%), according to estimates by Consumer Intelligence Research Partners.

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It was a big period for devices, with "millions" more purchased over last year's holiday season, Amazon also said. From Thanksgiving to Cyber Monday, 140 million items were ordered from small businesses and entrepreneurs.

In 2017, Amazon increased the size of its fulfillment and shipping network by more than 30% in square footage worldwide.

The holiday shopping season is finally over and that means Amazon has some shopping data for us. The Echo Dot and Fire TV Stick with Alexa Remote were the No. 1 and 2 products ordered from Amazon, the company said.

On Prime Video, the most-watched TV season over the holidays was Amy Sherman-Palladino's "The Marvelous Mrs. Maisel" and the most-watched series overall was "The Grand Tour" (both Amazon Studios originals). That's also big news for the ecosystem of Alexa devices, and it could spur developers to create more skills for Amazon's digital assistant in the future.

It said it has delivered 1 million customer packages in a single day across its 10 North American and European fulfillment centers. Companies continue to handle their own packaging, shipping and customer service.

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