Facebook wants your face data-to benefit your privacy, of course

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Facebook planned to soon apply the face recognition technology to profile photos, to thwart people from being impersonated on the social network.

For which Facebook has this page with instructions about how to turn off tag suggestions for photos of you. Currently, facial recognition features on Facebook are not yet allowed in Canada or Europe, although they are in the United States. "We decided, in consultation with privacy advocates and people, that the best approach for this offering was to notify people on Facebook and provide a way to adjust it in their account settings at any time".

"You can also look at this as a creepy reminder of exactly how much Facebook knows about you".

In other words, Facebook users might still appear in other users' photos and not be aware of it, depending on the audience limitations and whether or not the people are friends on Facebook.

The company's Joaquin Quinonero Candela said: "Now you're in control of your image on Facebook and can reach out to the person who posted the photo if you've concerns".

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Now, if you're in a photo and are part of the audience, Facebook will notify you, even if you aren't tagged. "Two years ago, we launched an automatic alt-text tool, which describes photos to people with vision loss". The new feature dubbed as "Photo Review" uses facial recognition technology to identify photos of users. Consequently, one has the option to opt out of the feature altogether.

According to Facebook, the facial recognition technology will work by analyzing the pixels in photos the user is already tagged in.

Let's rewrite the fairy tale from the perspective of we, the huddled, relentlessly tagged masses: Since 2010, Facebook's been "helping us" by facially recognizing people in photos, suggesting their names for tagging, and not bothering to ask the people whom Facebook thought it had recognized whether or not they actually wanted to be tagged.

We are introducing these new features in most places, except in Canada and the European Union where we don't now offer face recognition technology. After that, it will generate a string of numbers or templates to compare with other photos or videos that are uploaded to Facebook's systems by someone else.