Apple to confirm Shazam acquisition today; Snap and Spotify also expressed interest

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'Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users.

Shazam is a popular song recognition service in the world with millions of its users around the globe.

But with growing competition between Apple Music and Spotify - which also ties into Shazam - Apple may have felt the need to secure the service rather than risk its Swedish rival or some other company buying it first.

"We are thrilled that Shazam and its talented team will be joining Apple". The deal marks Apple's second biggest acquisitions after Beats in 2014 for $3 billion.

Apple will now save the commission which Shazam was charging them to divert user to the iTunes.

Shazam is already integrated with Apple's Siri voice assistant.

Even so, Apple announced Monday that it's purchasing Shazam. "We have exciting plans in store, and we look forward to combining with Shazam upon approval of today's agreement", the company told the publication.

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Shazam in November had around 175 million monthly active users across the world from iOS and Android, with a market of 20 million users in the USA and 4 million in the UK.

Now you might be thinking why a gadget maker like Apple invested 400 million bucks in buying this music recognition app.

The reason for this, one source says, is that for all of Shazam's popularity and move into revenue-generating areas like marketing, the company never really found a solid business model.

Apple has long portrayed itself as a company that goes the extra mile to protect its users' privacy, so it would presumably reject the idea of allowing a third-party to run an always-listening service on its devices. From what we understand, the Spotify talks were earlier and couldn't progress because of the price, and likely also the fact that Spotify, which is gearing up for a public listing, has a lot on its plate right now.

Shazam could be a way for Apple to catch up. The deal will also help the Apple Music service to gain a solid ground on Spotify, by making it easier for users to find songs and add them to their playlist.

Past reports suggest that Apple has been eying Shazam for years now, to use the technology for its own Augmented Reality initiative.

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