Black Friday Online Sales Surge to New Records With Mobile Pushing Fastest

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Cyber Monday 2017 is the biggest online shopping day in United States history. Smartphone revenue specifically grew 32.2 percent from past year, reaching $1.59 billion, a new all-time high.

Digital transactions on Monday reached a record $6.59 billion, Adobe Insights unveiled Tuesday in its final update on the holiday weekend. One store I saw boasting 'Black Friday bargains - five weeks only!' - after which of course the post-Christmas stock clearance sales would kick-in, meaning we're looking at the best part of two months of discounting.

Cyber Monday sales, critical to e-commerce revenue for the holiday season, surged 16.8% to $6.59 billion, according to industry research. Total sales this year exceeded the indicators of last year nearly 18%.

Top sellout products: The items that sold out the quickest these holidays were accessories (29 percent), tops (20 percent), footwear (17 percent), dresses (8 percent) and bottoms (8 percent).

Preliminary returns are in, and US retailers-both online and the more traditional kind-seem to have done well on Black Friday this year. Mobile set a new record representing 47.4 percent of visits (39.9 percent smartphones, 7.6 percent tablets) and 33.1 percent of revenue (24.1 percent smartphones, 9.0 percent tablets).

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Retailers pushed more sales online on Cyber Monday, but also morphed toward offering deals all week. It is a season for gift giving, and the increased retail "traffic" in the stores generally gives a boost to most categories-people products or pet.

"There has been a significant amount of debate surrounding the shifting importance of brick-and-mortar retail, and the fact that shopper visits remained intact on Black Friday illustrates that physical retail is still highly relevant and, when done right, profitable", Field said.

Cyber Monday searches drove most of the sales online, with 41.7% of the searches resulted in sales included 22.8% for paid search, 18.8% for organic search.

Brick-and-mortar stores still saw strong sales - but they did not increase compared to a year ago, according to preliminary data.

Overall web traffic to retail sites increased by 11.9 percent on Cyber Monday, with the season average at 5.7 percent. Shoppers in brick-and-mortar stores can also be easier to tempt with impulse or add-on purchases than online browsers.

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