This is just one part of the company working to use its massive network of stores - since 90 percent of the USA population lives within 10 miles of a Walmart - to compete in the online retail market alongside Amazon, according to Business Insider. The app will generate QR code for the said transaction, and then after that, they can walk into a physical Walmart store to return or exchange the items they purchased online, the TechCrunch reported.
"Refunds will be credited to customers' payment account as soon as the next day, and they will no longer have to send off their product and wait days for an online return to be credited", the organization explained in a press release.
Walmart latest e-commerce expansion engages online purchases of products that are available and picked up at its stores. The company spent more than $3 billion to acquire online retailer Jet.com in 2016 and has focused on building out its online grocery business.
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Amazon announced in August that it has made deal with retailer Kohl, which offers Amazon returns, shipping as well as packaging service for free at more than 80 of Kohl's department stores in Chicago and Los Angeles. First, the customer will have to initiate the return process on their phones using the mobile app before they go to the app.
The "keep it" policy will initially apply to household items like shampoo, cosmetics and cleaning supplies with others added over time. Electronics came in second at 33 percent and shoes were right behind at 32 percent of shoppers.
Some customers who buy disposable products, like soap or the incorrect shade of lipstick, will be encouraged to use the app to obtain a refund, then throw the product away. "We're equipping our associates with training and technology so they will continue to innovate in our stores, clubs and through eCommerce to find ways to deliver an enjoyable shopping experience for our customers that is easy, fast, friendly and fun". Wal-Mart Stores, Inc. has a 1-year low of $65.28 and a 1-year high of $81.99.
The company claims the streamlined new approach will slash the time it takes to return an item from roughly five minutes to just 30 seconds.