YouTube Sports a New Look

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That will be a very interesting experiment, indeed, given how many of us are used to swiping back in forth in Google Play Movies and often forget the different interface when we switch back to YouTube.

The company notes in its blog that the logo redesign is the beginning of the company's expansion, which includes a whole new slate of apps, functionalities and changes in design to the site. The video platform also added new library and account tabs. More features are in development as well.

YouTube has undergone a series of significant changes over the past few years, but on Tuesday, all of the pieces finally began to come together.

It will eventually allow users to speed up and slow down video playbacks too, similar to what you can already do on desktop. Along with the 10 seconds skip gesture that we all are familiar with. YouTube is also testing the ability to swipe left or right to access the previous or next video in an active playlist.

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YouTube today introduced a new logo and announced a host of improvements to its service across mobile and web platforms - some of which launch today, while others are coming soon.

YouTube is also planning for the player to adapt to the video format - vertical, square, or horizontal. That means you'll always get the best viewing experience automatically - including vertical videos with no black bars on the sides! "We recently added a feature that lets you view a row of suggested videos while you're watching in full screen", it added. The area below the player will eventually been transformed so you can "browse videos in totally new ways".

Google said this about the new logo - "a cleaned up version of the YouTube wordmark and icon - was created to be more flexible across devices of varying screen sizes".