Taylor Swift Song Creates A First Day Streaming Record

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In an inspired piece of placement, Taylor dropped the video for "Look What You Made Me Do" Sunday night during MTV's Video Music Awards, a move that has helped Ms.

The scene in Taylor Swift's new video where she raids the bank vault of a music streaming company is coming true.

YouTube said the video averaged over 30,000 views per minute in its first 24 hours, with hourly views reaching over 3 million. He produced three songs on her "1989" album, which earned him a Grammy; he co-wrote Swift and Zayn's hit song, "I Don't Wanna Live Forever"; and he shared a Golden Globe nomination with Swift for her 2013 track, "Sweeter than Fiction".

Director Joseph Kahn celebrated the achievement on Twitter, telling Swift's fans "you are all amazing".

Rolling Stone was more positive, praising Swift and playing the villain and "owning her bad press instead of merely brushing it off".

Swift, 27, who has been absent from award shows and red carpet events in 2017 after highly publicized feuds with Kanye West, Kim Kardashian and Katy Perry, did not attend the ceremony.

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One person said: "Taylor Swift got me dissecting metaphors and imagery like I haven't done since my book report on To Kill A Mockingbird in 9th grade".

While Taylor is receiving critical praise for the single and video that shows Swift taking control of her reputation by recreating herself, there are some people who aren't a fan of the new sound or video.

Radio glommed on to the track instantly, as have buyers: Industry forecasts have "Look What You Made Me Do" selling as many as a half-million downloads in its first week.

The ambitious Swift has her sights firmly set on Adele's US record of 3.4 million albums sold in one week, set in November 2015 for "25". In 24 hours, the single was streamed 8 million times on the site, squashing Ed Sheeran's previous 1 million streams for "Shape of You".

Target and Taylor Swift have teamed up to publish two glossy print magazines curated by the mega-pop star in order to promote the November 10 release of her new album "Reputation", according to a blog post from the retailer.