Fox News Is Ditching 'Fair & Balanced' as Its Slogan

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The cable news network is dropping its famous "Fair & Balanced" marketing slogan, according to New York Magazine - a slogan that's been an integral part of Fox News since the channel debuted in 1996.

A Fox News spokesperson confirmed to the magazine that the network is no longer using the slogan, but that the decision won't impact programming or editorial decisions. Ailes was sued by former Fox personality Gretchen Carlson for sexual harassment last summer, and he was sacked in August, when the slogan was quietly shelved.

No longer tagged as "Fair & Balanced".

After Ailes left the network, Fox News continued to be dogged by negative press. Fox News has also used "We Report, You Decide" and "The Most Powerful Name in News" in recent years.

The network's now deceased founder, Roger Alies, pushed the slogan hard to make it a mantra for the Republican leaning news station. He died last month at age 77.

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Sources at the network said there had been no official announcement regarding the change.

Other slogans used by Fox News over the years include "Most Watched". These revelations prompted advertisers to pull ads from the show's airtime, O'Reilly was forced to take an indefinite hiatus, and on April 19, Fox News announced O'Reilly would not be returning to the show. Here, the slogan seemed to say, was an alternative for non-liberal Americans.

Despite the change of slogan, some of the current anchors have remained defiant, like Bret Baier, host of "Special Report with Bret Baier", who said that they would continue to sign off with his signature line: "Fair, balanced, and unafraid".

Fox News has never been fair and balanced.