Instagram rips off Snapchat, again -- this time with face filters

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The company has however gone in detail and has brought a level of craft to the implementation of filters to the Instagram app. Swipe right or tap the camera icon in the top left to open the Stories camera.

Instagram is offering only eight face filters at first, but it will add more options later on. Copying Snapchat's best features probably won't convert many 16-year-olds from Snapchat to Instagram, for example, but it also won't give many 30-year-olds a reason to try Snapchat, either.

Instagram also announced the arrival of a "rewind" button, a hashtag sticker and an eraser brush.

Face filters allow users to add graphics to a selfie - much like Snapchat's Lenses.

You can make videos that play in reverse with "Rewind, ' a new camera format next to 'Boomerang" and 'Hands-Free'.

Instagram says its new features are available in version 10.21 which is already on the Play Store.

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Instagram is back at it again, ripping Snapchat off feature by feature.

Finally, the new eraser brush drawing tool will let users remove color in both a photo or video.

Instagram is starting out with eight filters, including furry koala ears and tiaras. Elsewhere, Instagram Stories is being expanded with a new hashtag sticker.

Stories, where users post short video clips to a running diary throughout the day, has taken off on Instagram, where it claims to have 200 million daily viewers for the feature. Anyone watching your story will be able to tap the hashtags and explore other tagged posts. On Instagram, the feature is called _.

In a TechCrunch Disrupt Interview, Kevin Weil, Instagram's Vice President of Product, acknowledged that Instagram copied Snapchat, but argued that this is just how things are.

You can preview some of the filters in the promo video below.