Facebook does innovation to serve "everyone" in the community and not just the "high end", its CEO Mark Zuckerberg has said in an apparent swipe at Snapchat boss' reported "poor countries" remark that triggered a controversy in India. However, some Indians in their outrage over the perceived insult to the country have turned to vengeful social media action against the application by encouraging a boycott via uninstallation and bad reviews.
Twitter users using the #boycottsnapchat hashtag called for uninstalling the Snapchat app after a legal document unsealed last week alleged that Snap Chief Executive Evan Spiegel in 2015 said he was uninterested in prioritizing growth in India and Spain because they were "poor".
Others hit back by rating the app just one out of five to try to bring down its average app rating.
Shares of Snapchat owner Snap fell by 1.5 % on Monday in the wake of the alleged comments.
Cannot be complacent about potential threat of N. Korean missiles - UK minister
Jong-nam's body was also repatriated to North Korea the same day, accompanied by three North Korean nationals who had been holed up at the North Korean embassy here.
"The simple fact is that he (Pompliano) knows exactly nothing about Snap's current metrics". Anthony Pompilano, the ex-employee in question, had revealed the conversation with Spiegel from September 2015 where worldwide growth plans for the app were being discussed. "You'll be product of gone by era and derision", and "Poor Evan Spiegel".
A campaign to #BoycottSnapchat and #UninstallSnapchat also began trending on Twitter on Sunday, while shares of Snap- the parent company of Snapchat -fell to their lowest level in almost a month on Monday.
"I haven't seen any Hindus, Muslims, Sikhs, Christians etc Tweets yet".
The popular messaging app has more than 160 million active users as of December 31, 2016, according to a filing Snap submitted in the process of going public.