Apple's Clips app for creating social network-friendly videos is now available

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When Apple revealed the new iPad and (PRODUCT) RED version of the iPhone 7 recently, it also announced a new app - Clips - which has now gone live on the App Store.

Clips will be available on the App Store for free beginning in April, and is compatible with iPhone 5s and later, the new 9.7-inch iPad, all iPad Air and iPad Pro models, iPad mini 2 and later, and iPod touch 6th generation.

What the app does is it lets the users capture a picture or video from within its set of features or even export other media saved in the iPhone (or iPad) library.

Another feature called "Live Titles" uses voice recognition technology to add animated captions and titles in 36 languages.

You can share your videos on Twitter, Instagram, Facebook, and YouTube.

The stickers work exactly as stickers do in Snapchat - you can plop them right there on top of a video and move them around or resize them - but there are more options than just emojis. "With a few taps you can create and send a video message or tell a quick story with animated text, graphics and emoji, music, and more", noted Apple. If you release the button just after your video along with your voice is recorded, Clips will only display the text that has been decoded till then and not the complete sentence, because it did not get enough time to complete the task.

Overall, the features Clips offers are not out of the ordinary as content sharing apps like Snapchat and Instagram also come with similar functionalities.

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Instead, it's a video-making app that borrows some features from other apps. You can also choose where you want the captions to appear on the video. Just tap the button again when you want to stop shooting. You won't be able to download this if you have an Android device, and Apple has shown no intention of porting Clips to the Google mobile platform. At first glance Clips is refreshingly fun and easy to use, so you can create maximum impact-with a bold title or a Prisma-style filter-with minimum effort.

The title screens are kind of hokey, sure, but you can edit them to any length you want and change a lot about them easily. It's an app that requires some thought and a little more work than a Snap or tweet or 'gram does.

An exciting new way to express your creative side is now available for Apple's fan base. Which is to say, after making Clips this week, I actually wanted to share them.

There's the proverbial "putting together a holiday video" use case, but I'm not a 64-year-old man so I don't really understand if this is good for that. You won't see that question mark in project view - you need to tap the downward facing arrow to the top left to get to the index/app front screen. The Clips app allows you to "record" a photo in order to insert it into your video.

Considering that Apple plans to include a Help section in the app when it goes live, I'm guessing I'm not the only person who has given early feedback that it's the most confusing part of the app.

It's early days but Clips appeals-it's certainly the easiest to use out of all the editors we've mentioned here. The final output can be shared on social media.