YouTube says this requirement is created to help discourage scam artists and content creators that violate YouTube policy from making money off the platform, the company said in a blog post. The company believes that this "new threshold gives us enough information to determine the validity of a channel". "[This threshold] allows us to confirm if a channel is following our community guidelines and advertiser policies".
YouTube has been seeing more cases in which someone re-uploads original content - pirated from another YouTube channel - to try to earn ad revenue from it, according to VP of product management Ariel Bardin.
YouTube has come up with a new restriction on who can make advertising money off of the online video platform.
This means channels that manage to get the minimum lifetime views may still be hindered in their effort to get ads by the review process, which will hopefully catch most or all of these scammers.
YouTube characterized the move as a curb on channels that re-upload other people's videos or impersonate another's channel, in a blog post announcing the change. This model helped YouTube grow into the web's biggest video platform, but it has also led to some problems.
Duterte fires Cabinet member over alleged wrongdoing
Cuy was director for Personnel Records Management of the Philippine National Police before he retired from the service. Although no replacement was announced, Duterte said he is still looking for a replacement for Sueno.
Starting today, ads will no longer be served on YouTube Partner Program videos until a channel reaches 10,000 lifetime views.
Back in 2007, YouTube launched its YouTube Partner Program, a way for its creators to monetize their videos. YouTube offers creators a 55% share of the ad revenue from pre-roll ads that appear in of their videos.
By keeping the threshold to 10k views, the company wishes to ensure that there will be minimal impact on aspiring creators. "Together these new thresholds will help ensure revenue only flows to creators who are playing by the rules" continued Bardin.
The tech giant also said it would work with third parties to help advertisers protect their brands from unwanted placement.