Advertisers flee Bill O'Reilly's show but impact unclear

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"I don't think Bill did anything wrong".

"The idea that Donald Trump has any understanding of the cases against Bill O'Reilly-there is no "there" there", Cillizza said. I think he shouldn't have settled; personally I think he shouldn't have settled.

Fox News itself makes up one-fifth of parent company 21st Century Fox's profit, according to estimates from Anthony DiClemete, a media analyst with the Nomura investment bank.

Trump's words, though, go beyond mere defense, and into enabling rape culture by telling survivors of sexual violence, abuse, and harassment that they will not be believed, that their lives do not matter as much as that of the powerful man who harmed them. "And when you're a star, they let you do it, you can do anything".

A spokesperson for Hyundai told CNN that while it does not now have any spots on O'Reilly's show, following the "recent and disturbing allegations", it has reversed its decision to run any commercials in the near future. "Totally unfounded, based on what I read".

O'Reilly is Fox News' top revenue producer, according to research firm Kantar Media, bringing in over $178 million in ad dollars in 2015 and $118.6 million in the first nine months of 2016.

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What is the most popular show on Fox News?

Wieser noted some advertisers had already chose to stay away following the sexual harassment scandals of the network's departed head, Roger Ailes, and newly concerned companies will wind up on other Fox News programs.

Meanwhile, many female employees inside Fox News are too scared to speak out about problems in the workplace, fearing they have no leverage against powerful on-air talents like O'Reilly, current and former network sources have said.

The New York Times reported on Saturday that settlements of $13m (£10.4m) were reached with five women who accused Mr O'Reilly of inappropriate behaviour.

Seated alongside Bash, CNN's Nia-Malika Henderson added some context to the topic of alleged sexual harassment.

Asked by AFP, US carmaker Ford said it was not an advertiser for the Fox News channel.