You Can Now Search Stories on Snapchat

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Snap is positive that the search story feature will lure its audience to spend more time on the platform. The results have been unbelievable: "you can search over 1 million unique Stories on Snapchat", the company wrote in a blog post. Until now, users only saw Stories-curated features-from users. It's essentially a very high-tech way of inspiring a major sense of FOMO in prospective viewers. If you are accessing this piece of content on another site, it was illegally stolen and reposted in violation of United States & worldwide trademark & copyright legislation.

As Facebook and Instagram copy Snapchat as quickly as possible the app has been struggling to keep bringing in new users.

Just to elucidate a little more, the stories collection which made available through the search result doesn't feature any ads until now, however, its a great opportunity for the companies to take leverage of the prospect. The company said searchers could find local basketball game clips, "the scene at your favorite bar, view your favorite Fashion Week shows, get inspired by a faraway place, or simply tap through a Story full of puppies".

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So how does it work?

Last year, Snapchat launched a redesigned search page that made the platform a little more accessible, because it had been hard to find new accounts and content. Algorithms are used to scan the caption text, time and other visual elements and all this is then used group the items. That also means being able to recognize inappropriate photos that violate Snap's terms and conditions, such as porn and violence. Snap added that the feature is only rolling out in "select cities" to begin with.

Snap had been hand-curating publicly submitted stories into video reels about ongoing events, like the Super Bowl or the Women's March. Snap said it plans to introduce the experience to more areas, Mashable reports.