He is supposed to be the bandmate for another new doll, "rising star" songwriter Tenney Grant, according to a news release.
The Logan Everett doll is set to release on Thursday, Feb. 16.
American Girl said it is launching a series of historical and contemporary figures to "speak to even more girls' interests, backgrounds, and experiences".
He'll have a couple of different outfits, including a leather jacket over a gray T-shirt or an unbuttoned plaid shirt over a T-shirt that says, "Play Loud". Some parents wanted a doll for their boys to play with, while girls were simply looking to diversify their collections. It's a boy for American Girl.
American Girl's new doll is a boy, Logan Everett.
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The company said that more than 29 million American Girl dolls have been sold since 1986.
This isn't the first time the decades-old company has made waves in recent months. A boy doll has been a popular request for a long time, Julie Parks, director of public relations at American Girl, told the Huffington Post.
Logan arrives after American Girl has faced criticism for lack of diversity in doll selection.
Thursday will also mark the return of one of the classic American Girl dolls - Felicity Merriman, a young colonial girl who was archived in 2011. "We;re hopeful Logan will appeal to both girls and boys".
The news is part of the company's push towards more diverse characters.